When talking about digital marketing, “social media” easily comes to mind. We tend to forget that social media is a large community with several platforms. Each of the platforms has its peculiarities and unique features. If you’re looking to market your business online, Instagram may be the best fit for you. It will work best if you know and understand how to utilize its values.
In this article, we will discuss why Instagram stands out and why your business needs it. Also, we will highlight the tips that can help you achieve great results in your use of Instagram in marketing your business.
The Reach Is Unbelievable
Marketing is all about reaching your target audience. Also, it involves showcasing your product or service to them. Instagram is the driver to take you there! It is one of the fastest growing social media platforms in existence. It boasts over 1 billion active users.
Further, a study shows that more than half of the platform’s active users visit the site daily. Another 35% check it multiple times a day. 70% of Instagram users have spent time looking up a brand on the platform. This is according to other research. What other evidence do you need? The market is there already; all you need to do is to get your business to them!
The wide reach means one thing. That a good number of your target audience would likely be on the platform.
The More Followers, the Better for Your Business
Every user following you sees all your content. So it’s safe to say that the more followers you have, the higher your chance of attracting your target market. It’s like inter-personal communication vs mass communication.
You don’t expect the reach and response to be the same, do you? If you want to use Instagram as a marketing tool to a great effect, you need to boost your followership. Let’s look at two major ways you can do this.
- Get the help of influencers
Brands leverage the power of influencers to grow their accounts. You can grow your account from 0 to over 100 thousand followers in a matter of months. You can do this by building quality relationships with influencers.
By so doing they will promote your page on theirs. They have massive followership and reach already. It means that when they promote you, you’re likely to have much more followers.
Further, if your content is great, you may not need to pay them to give you mentions. This is because your “interesting” content is an asset to them. Also, the relationship you have with them might earn you organic shout outs.
Most people buy Insta followers to increase their presence on Instagram. Well, this may be beneficial for a new account that is preparing for a marketing push. No matter how great your product or service is, if the right people do not see it, it will not do you much good. Buying Insta followers is usually a straightforward process. You start by going through the reviews from some quality providers.
You select the company of your choice, based on the reviews. Then you choose the options that suit you. The next thing is to make payment and submit your username or URL. For some companies, the result is instant; for others, it takes a little bit of time.
Influencers Are a Marketing Tool on Their Own
Brand influencers as we have already established have a wide and massive reach. Sometimes, brands contract them to market their product and services outrightly. In this instance, they are not paying to get followers. It is for a direct advert of their products/services. Here the influencers go beyond advertising and boosting sales. Also, they do a bit of endorsement. It is usually an effective way to market your business.
The Power of Likes
Under Instagram’s new algorithm, engagement is the most important metric used to determine the popularity of posts. That means that the more likes and comments your posts get, the more visibility you’ll have.
This is because Instagram decides what to place at the top of feeds based on users’ past engagements. This is what makes Instagram likes so vital. You can get likes by asking your followers to double click on your post. You could also decide to buy Instagram likes from a trustworthy provider. You can find out more about how to buy Instagram likes here.
Hashtags Boost Awareness
Users search for photos and videos of interest with the help of hashtags. If your account pops up during a search, the users may decide to explore it and may also follow you. The tags should be a blend between what is relevant to your offering and trending hashtags. You should try to balance this up.
Aside from buying Instagram followers, consider using popular hashtags used by brand influencers. It helps with awareness.
Instagram Advertising Helps
Instagram advertising uses a comprehensive demographic, geographic, and psychographic data to help your ads reach your specific audience. Hitting your specific target audience goes a long way to boost your business. This is because you’re talking to the right people who need your service or product.
The Magic of Instagram Story
The Instagram story enables you to share short video clips or images. All your followers can see it. Usually, they disappear within 24 hours. You can even collaborate with bigger accounts to reach a broader audience. There are lots of ways to promote your brand with Instagram stories.
The Advantage of Image over Text
Instagram replaces long boring texts with images and video content. Images have a very high engagement rate. More interesting is the fact that videos see twice the engagement rate of photos.
Instagram helps you to create, fun, and engaging videos that people are going to want to tag their friends in. The more tags your posts have, the more it spreads. It’s a perfect way to drive virality to your account.
Promos and Giveaways Get People into Action
Promos and giveaways give users a sense of belonging. Also, most of these giveaways come with specific instructions on what the users need to do to be eligible. It could be to follow a particular account or to use a hashtag. Whatever it is, it usually comes with a call to action, which most often boosts the brand in question. Overall, Instagram stands out as a platform with a lot of marketing opportunities for brands. Also, stats show that it is having a consistent growth since its birth in 2010. The numbers keep changing for the better, and new features keep emerging – a clear indication that Instagram is the in thing. This is especially when it comes to marketing your brand.